From Tanay Pratap Review (September 2022)
I have never held the position or title of a Product Manager. But I have created multiple products over my career. Microsoft Teams might come to your mind now. NeoG Camp and Roc8, and now Invact are all products, although not the software products we usually think of.
Moreover, I have worked with great Product Managers closely, and have observed their craft. That’s why I think I can share my two cents on what it takes to be a Product Manager.
Before that, we need to understand the thing at the center of this discussion.
Thanks to the technological advancements in the past few decades, we can’t think beyond software when we are asked to think of a product. But software is not the only product out there.
The cup you are drinking your tea or coffee in while reading this newsletter is a product. Let’s apply the JTBD (Jobs to be done) framework and study the cup.
What jobs does a cup need to do?
A cup needs to hold a liquid.
A cup should have a handle to enable the consumption of hot liquids. That’s what makes it different from a glass.
A cup should also be easy to clean. Cleaning the cup in the following image would be a nightmare.
A cup may look beautiful. This is an aesthetic value addition. It may not be among the top priorities (P0 or P1), but people pay more for better-looking cups.
That’s literally it. We applied one of the most commonly used PM frameworks to a simple, little cup. When you start thinking about the objects around you, whatever they are, from a product lens, you start thinking like a Product Manager.
You don’t need a programming job to become a programmer.
You become a programmer, and then you get a programming job.
Similarly, you don’t need a PM job to become a PM.
The role of a PM in any organization is to act as the user’s advocate. They think and talk about the user perspective more than anything else.
Think of the delta, the change, you want to bring into a human’s life. Can you get that delta through your product?
Suppose you want to help people appreciate nature and at the same, stay active. You believe that hiking is the answer that brings both changes. Send out a tweet. Collect information about the interested people through a Google form. Create a Whatsapp group for communications. Use Excel or Sheets for a leaderboard. If you do all this and can conduct successful hikes, you have become a Product Manager.
I will be honest and not sugarcoat my words. It is difficult to crack a PM role if you don’t have a top-tier MBA. In fact, not every aspiring PM from even the top colleges can get a PM role. But you can employ your street credits and wiggle your way to a PM role. Let me explain how, although I feel you know the answer.
Yes, by building proof-of-work.
These projects are good enough to get you into a Founder’s Office role. If you diligently do all of this, it may even be sufficient to land you an APM (Associate Product Manager) role.
Trust me, Proof of Work is a sure-shot way to succeed in any field. There are so many founder friends who have excellent visibility on social media platforms but still struggle to find the right talent. If I send a tweet today that I need PMs for my company, I will get hundreds of applications. Once I add the caveat of 5 PoWs, more than 95% of them will vanish. That’s the sad reality. So take your chance, build and showcase your product thinking.
Vikrama Dhiman, Head of Product at GoJek, a leading Southeast Asian on-demand, multi-service tech platform, thinks along the same lines.
A person with high agency is someone who doesn’t wait for the stars to line up in their favor. They take things into their hands and find the way. Projects and Proof-of-Work are evidence of high agency that can help you land a PM role at any good company.
You have already started asking the right questions as a good PM does. Here are some skills that every PM should have.
Suhas Motwani, a great friend and the co-founder of The Product Folks, a volunteer-driven community of PMs and enthusiasts, was kind enough to share his thoughts. Adding to what we have already covered in this issue, Suhas suggests keeping the following points in mind.
Suhas also had the opportunity to pick the brains of Shreyas Doshi, ex-Stripe, Twitter, Google, Yahoo, and a global leader on the subject. Here’s what he remembers from the conversation.
Do you notice how the same methods have come up again and again through these different leaders? The world is shifting towards skill-based hiring and if you can do the job well, you are in with a chance.
I strongly believe that Product Management is a great, high-earning career path for non-tech business professionals. All you need to excel in this field is initiative and a product mindset.
Writing this newsletter issue was a fresh change for me. I hope reading it felt the same to you. Please let me know whether you liked this issue by replying to this email or tweeting and tagging me @tanaypratap. Subscribe to get the issues delivered straight to your inbox.
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I write about mentorship, education, tech, career, and startups.
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